For a social justice project, I imagined the company "Fired Up" that raises awareness and funds to end gun violence in America. First, I designed a t-shirt to promote awareness for gun control with the tag line “People protect people.” I used typography as the main element of my design and a complementary color scheme using orange since it is the color used by the gun control movement.
Next, I designed packaging for the company that would hold the t-shirt. I created a pattern, a logo for the brand, and a tag for the shirt. The logo features a gun clogged with orange tulips because orange is the color worn for the end gun violence movement and tulips represent rebirth.
Tags for shirts
Logo for company
