BEAt Kentucky t-shirt
Design
In the inaugural year of student designers selected for the University of Florida Students Today, Alumni Tomorrow(STAT) program, I designed an official BEAT Kentucky Tee for their spring BEAT Tee series. There was only one basketball BEAT Tee for the spring semester that was distributed the week of the home basketball game to 1,000 STAT members across campus.
Using the years vintage theme, I ideated and designed a vintage inspired basketball shirt that used expressive typography and a large illustration. I collaborated with the BEAT Tee committee to help their vision come to life and align with brand standards.
Using the years vintage theme, I ideated and designed a vintage inspired basketball shirt that used expressive typography and a large illustration. I collaborated with the BEAT Tee committee to help their vision come to life and align with brand standards.
Process
After sketching the gator, I went through an iterative process of the actual shirt design. I experimented with many different displays to explore the vintage aesthetic. Throughout the process I worked with the BEAT tee committee to find the display and information that served the shirt the best.